Exploring the Impact of Digital Transformation Dimensions on Institutional Performance: Evidence from Jenin Municipality.

الملخص

This study examines the impact of digital transformation strategies on institutional performance in Palestinian local authorities, using Jenin Municipality as a case study. The study focuses on three main dimensions of digital transformation: the technological, human, and creative dimensions. Data was collected through a structured questionnaire distributed 94 employees. The data was analyzed using SPSS and Smart PLS to assess the relationship between the dimensions of digital transformation and institutional performance.

The results showed a moderate level of implementation of digital transformation practices. However, a statistically significant impact was observed, especially from the human and creative dimension. These findings highlight the critical role of strategic planning and digital infrastructure readiness in enhancing institutional performance.

The study recommends taking practical steps to improve institutional performance, including establishing specialized digital transformation units, conducting ongoing digital skills training, enhancing technological infrastructure, and creating work environments that foster creativity within local authorities.